Search Engine Optimization
Search Engine Optimization is the process of modifying a website with the goal of ranking better in the search engines for a specific keyword phrase, ultimately leading to an increase in the organic traffic volume to a website. SEO = your site listed #1 in free search listings on Google, Yahoo, Bing, etc.
As part of an overall Internet Marketing Campaign, Search Engine Optimization (SEO) is based around the Search Engine’s lengthy algorithm, which is made up of variables such as:
- Age of the domain
- Speed of the pages being downloaded from the server
- Amount of keywords in domain name
- Keywords used in the Title Tags, Meta Keywords, Meta Description
- Amount of sources linking traffic to your website
- Constant resubmission of URL to Search Engine databases
What is Search Engine Optimization
Search Engine Optimization is a process rather than a tangible good. The SEO service is ongoing, and there is no finish line. The search engine optimization industry constantly changes. For this reason, it is essential that the company taking care of your search engine work eats, sleeps and breathes SEO. It is the job of the search engine optimization firm to take what the search engines deem to be relevant and see how it affects you as a client.
SEO results in higher rankings among search engines. Having a great web page is great, but unless visitors are coming to your site, it is doing you no good. Through programming of Title Tags, Meta Keywords, Meta Descriptions and analyzing web content, your SEO specialist will be able to determine what it will take to get you ahead of your competitor sites.
When a website is optimized, visitors who search keywords pertaining to your business will have your page ranked high in their results. Without having to sort through pages of search results, your company will be accessible to them on page one and, therefore, make it more probable that they will enter your site.
Why SEO Experience Matters
When you consider that Google has over 120 different variables in its algorithm, it is easy to understand why a search engine optimization firm must be on top of things in order to obtain results for their clientele. The only way to even begin to understand an algorithm that no one other than Google truly knows is through experience. Only experience will allow you to sift through the many questions that will pop up during the course of an SEO contract term.
Ever wonder why your page fails to show up in rankings even though you know that there are other pages ranked ahead of you with a lot less content? Or why pages on your website show up in the supplemental results?
This is where an SEO expert comes in handy. There are many reasons that you may be having these issues. You may have duplicate content on your site or lack the relevant links pointing to your site. There is also the fact that there are millions of pages that your site is competing against. It is the job of your SEO firm to help establish you amongst your competitors’ sites and get your website to climb the ranks of popular search engines.
Website optimization thrives from the ability to apply a technique with a given amount of variables, paired with extensive experience gained from performing SEO. Netwave has years of experience in honing our skills to get your site to achieve top placement.
SEO Evolution
One might wonder why a web design company chooses to place so much emphasis on Internet Marketing. Both fields are focused on completely different specialties. A web design company contains artists and programmers, whereas a marketing agency employs advertisers.
Evolution has caused these two forces to join together. Web design companies and SEO firms realized how each could benefit the other with their expertise. Both types of companies are great on their own, but together, the possibilities are endless!
