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Social Media More Effective Than Super Bowl Advertising?
Advertising during the Super Bowl has long been one of the most expensive tools utilized each year. Nevertheless, how else can you reach 100 million captive viewers within a matter of 60 seconds? Audiences look forward to the newest commercials of the year; it’s the one time when people actually choose to stay in the room and watch the advertisements. So why is it that companies, specifically Pepsi which is known for its creative spots each year, are pulling out of the Super Bowl spotlight? I’ll give you two words: Social Media.
Social Media ranking higher than the Super Bowl? That doesn’t make sense…or does it? In recent years with social networking taking over the web, it has become a must-have in order for businesses to stay ahead of the game. After all, if the big companies are participating, it must be useful for something.
Pepsi, for one, has decided to put its money to better use. Rather than spend the millions of dollars on ad spots during the big game, the company has chosen to give away $20 million in grant money to fund goodwill projects. In an effort to promote this new campaign, which they have labeled “Pepsi Refresh,” Pepsi Company will be taking part in the social media movement, thereby stimulating two-way conversation with its customers and better endorsing their philanthropic endeavor.
Social networking has one thing to offer that ordinary television advertisements do not. It creates an interactive relationship with the audience. Whereas a TV spot promotes its product and hopes to entice you, social media allows you to launch your product, gain feedback from the public and, thus, be able to give the people what they want.
Till now, you have heard that social media is the next generation of advertising and you have heard about the list of benefits it can offer your business, but have you done anything about it? It’s working for the leading companies. Why can’t it work for you?
You no longer have to spend an obscene amount of money to reach your customers. Social networking is at your fingertips and the best part about it is…it’s free. It only costs you the time you put into it each day.
So this year, pay attention to what the larger companies are doing. Watch the trend as they begin to shy away from traditional advertising techniques and move towards more interactive approaches. This is the future of advertising and the appropriate next step for your business.
Netwave Interactive has recently incorporated social networking into its marketing techniques. Providing its clients with the social media tools appropriate for your business, our team can manage the profiles for you, or set you up and teach you the best techniques for you to manage the account yourself. Our social networking approach, when paired with our search engine optimization methods, has proven to generate many business leads for our clients. Inquire today to learn more about the process and how we can get you started in the right direction.
