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Social Media Networks: Back to Basics with LinkedIn January 19, 2010 at 4:08 PM

LinkedIn

The most professional social networking atmosphere would definitely be awarded to LinkedIn. Although it may be the smallest of the top networking sites, its user-base is continuing to grow. LinkedIn acts as an online resume or company profile for professional networking.

The good:

-         Networking never seemed so easy as it allows you to find people through existing connections

-         LinkedIn profiles are straight to the point with not a lot of excess clutter

-         The site is industry specific allowing you to narrow down your search

The bad:

-         Its population is fairly low next to its sibling social networks

-         Much activity comes from job seekers rather than employed professionals

-         The site is used solely for professional use

What you can do:

-         Being that LinkedIn is industry-specific, it provides a great way to find new business leads in the particular areas you concentrate in. Joining “groups” and actively participating in discussions will establish your presence in the industry.

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