The economy may have hit a bit of a rough patch but for Netwave Interactive, it’s no obstacle. Continuing to expand our possibilities with new approaches and techniques to everyday marketing, Netwave has grown to the point where our current office no longer suffices. So, it’s official! We are packing up and upgrading to a more suitable home.

No need to panic! We are only moving a few miles down the road into the heart of Point Pleasant. We can be found at our new downtown location: 600 Bay Avenue, Point Pleasant, NJ, 08742.

This new atmosphere will unquestionably inspire our creations and provide our experts with the tools they need to ensure your success. Comprised of two larger conference rooms, individual offices and a beautiful waiting area, our new office will certainly match our quality of service.

Netwave Interactive’s expansion doesn’t stop at its physical location. We have enhanced our services, as well, developing our SEO and Social Media departments. With the internet flourishing as new social networking sites are introduced, more opportunities present themselves to reach a greater audience.

Integrating social networking with our already successful SEO process enables us to take the business leads we find through search engine reports and then connect with them through social media sites. This concept has proven to bring in new business and create an ongoing relationship with potential customers.

But wait! Our expansion dives even further. Did you even think it was possible? Our client-base is continuing to grow at a substantial rate. Maybe it’s our innovative approach to how we incorporate marketing tools. Maybe it’s our esteemed reputation. Maybe…we’re just that good.

No matter the reason, our expansion into a larger office is proving to be a timely adjustment to a continuously growing company.

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1. Purchase and populate a keyword friendly domain rather then company name.

• Instead of choosing your domain to be your specific company name (www.billjohnson.com), choose a URL that describes your company’s services (www.truckrentalnj.com.) You can list your company name in your title, metatags, and page content.
• Another tip would be to include the location of the area you service in the domain name.  That way you are not competing for rankings with companies around the country when you only service one state, a few counties or towns (depends on the size of each company)

2. Name website sub pages relating to its content.

• www.truckrentalnj.com/rent14ftruck.html – this page would be the sub page URL for content that relates to 14 foot truck rental.

3. Use heading Tags <H1>

• Heading tags tell Search Engine spiders what the article/content is about.  Heading tags range from 18 size font – 14 size font and bring attention to the top section of each page.  A clear and descriptive heading assists spiders in relating content to search queries.

4. Populate your site with keyword-rich content.

• If your page is titled “apples” then the content should be about apples. If your page is titled “oranges” then your content should mostly contain information about oranges.
• The more each page’s URL, title tags, headings, and web content coordinate, the more relative the overall URL is “viewed” in Google’s database for the keyword.  If your website URL is viewed as highly relevant to a search term, then your website will appear higher in search results.

5. Title, Meta, and descriptions should match content throughout the website.

• The title tag is the title of each page. Descriptive keywords should be added in the <title> section of each page. The title appears above your internet browsers toolbar.
• Metatags are keywords directly related to each page throughout the website.  These keywords do not have to be in sentence form, rather a list of words separated by commas.  The Meta keywords should directly relate to the content on each page.  Be descriptive and include words that may be put in front of very competitive phrases.  For instance, include your company’s location and surrounding towns that are serviced.

6. Create a sitemap.

• Follow this link to create your free Google Sitemap.  It is very easy to do and has great results for SEO.
• www.xml-sitemaps.com

7. Include a robots.txt file.

• A robots.txt file is a small text file that is stored in your website’s home directory.  Search Engine spiders look for this .txt file to see what information should NOT be reviewed.
• The easiest free robots.txt file creator that I was able to locate is http://www.yellowpipe.com/yis/tools/robots.txt

8. Register with Google Maps.

• Registration is fast and easy. By registering with Google Maps, your website, company location, contact information and related business keywords is registered into the Google database.  By doing so, you are letting Google know that your company and website exists.
• www.maps.google.com

9. Submit your URL to free submission websites on a regular basis.

• http://www.submitexpress.com/submit.html

10. Register your site with major websites that refer traffic.

• DMOZ
• DIGG
• Linked In
• Twitter
• Delicious
• Other article/information posting sites

Netwave Interactive has been employing these tactics and producing successful outcomes for its clients. With our highly skilled search engine optimization team, Netwave is proud to acknowledge its accomplishments in improving the search ranks of numerous websites throughout the years.

If you need help with the above tips or incorporating SEO into your webpage, contact Netwave Interactive. We’ll analyze your current site and let you know just how well you’re doing among your competitors.

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We all know the world is changing at a frenetic pace. Did you know the year 1984 registered 1,000 internet devices? The year 2008 reported 1,000,000,000. Statistics say that the amount of new technical information doubles every two years.

Take a look at some other unbelievable facts!

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LinkedIn

The most professional social networking atmosphere would definitely be awarded to LinkedIn. Although it may be the smallest of the top networking sites, its user-base is continuing to grow. LinkedIn acts as an online resume or company profile for professional networking.

The good:

-         Networking never seemed so easy as it allows you to find people through existing connections

-         LinkedIn profiles are straight to the point with not a lot of excess clutter

-         The site is industry specific allowing you to narrow down your search

The bad:

-         Its population is fairly low next to its sibling social networks

-         Much activity comes from job seekers rather than employed professionals

-         The site is used solely for professional use

What you can do:

-         Being that LinkedIn is industry-specific, it provides a great way to find new business leads in the particular areas you concentrate in. Joining “groups” and actively participating in discussions will establish your presence in the industry.

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Twitter

Twitter: the never-ending, online conversation. A more recently popular networking site, this simple, yet extremely interactive tool provides an ongoing opportunity for users to reach out to their “followers.” Enabling 140 characters per “tweet,” Twitter is a quick, straight-to-the-point way of getting your message out.

The good:

-         Your tweets are public, which means that even non-followers can access your page

-         Just because a fan “follows” you doesn’t mean you have to return the favor

-         It is an easy way to share links

The bad:

-         Tweets only allow for text and links

-         Saying something important in 140 characters or less can be challenging

-         It’s difficult to set yourself apart from the crowd

What you can do:

-         Say something important! Twitter is a great opportunity for you to share your expert advice and build your credibility in the online community.

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Social media is exploding across the internet. With so many different networking sites, it’s hard to figure out which ones are the best match for you. Look no further! Here you will find everything you need to know about the most popular sites and how to use them to their fullest potential.

We will be taking a look at the most popular networking sites, all of which you have probably heard of: Facebook, Twitter and LinkedIn.

So Why Should You Join the Social Networks?

-         They’re free!

-         They have a large audience-base

-         They have room for both personal and professional use

-         Your profiles can boost awareness of you and your business

-         It provides a great way for two-way conversation with your contacts

-         They can be accessed from other technology; no computer necessary

-         Establishing more profiles on the web will list your company in more search results

How Can You Make the Best of Your Social Networking Experience?

-         Have a reason for joining the online community; don’t just do it cause everyone else is

-         Know your goals…what are you looking to accomplish by joining social networks

-         Use the sites that will be most beneficial to your particular needs

-         Tackle one site at a time…establish a presence and then move on to the next

-         Separate business from pleasure…your business should have its own account

-         Remain active…don’t let social networking be pushed to the back burner

-         Be interactive with your followers

-         Show interest in your fans, don’t just give a sales pitch

Social networking can be time consuming, but when used properly, it can make all the difference. With this advise in mind, begin to explore the possibilities and you will see the impact it can have on your business.

Let’s take a closer look at Facebook:

Facebook

With its audience base broader than any current networking site out there (more than 350 million users), Facebook provides an atmosphere in which people can share links, articles, photos and more with other users. Businesses have the ability to create fan pages to stay in contact with new and existing customers.

The good:

-         The user base is huge and continuing to grow each day

-         It’s simple to use and update

-         It is a great way to share updates, articles and other multimedia content

The bad:

-         Fan page customization is limited

-         Only Facebook users can become fans or friends of your organization

What you can do:

-         Joining Facebook allows you to expand your network base. By establishing new contacts and gaining new “fans,” you can take these contacts and turn them into new business leads for your company.

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Marketing strategies and methods continue to grow as technology advances. What worked ten years ago is no longer suitable to compete in today’s competitive market. As a fellow businessperson, you know firsthand how tough it can be when trying to set yourself apart from competitors.

Many fall into the same old predicament. Years ago you spent so much time and energy devising the ultimate marketing campaign to get you to the top. Maybe it did. Maybe it was exactly what worked at the time. But what have you done since then? If the answer is “nothing,” I would bet you have fallen behind the pack.

The industry is constantly looking to see what works for others and what new methods are just waiting to be discovered. One gets a hold of a brilliant idea and, suddenly, everyone is doing it! The trick is to take that opportunity and break away from the group with a fresh new concept. As Will Rogers once said, “even if you’re on the right track you’ll get run over if you just sit there.”

A local advertiser commented that they seemed to have found themselves in a rut. For years they have practiced the same advertising campaign each Christmas holiday. It works for them; however, they find it hard to stray away because the customers expect it each year.

Another client always seemed to find himself on top. He constantly devised innovative ways to bring in customers. He was so successful that he began to notice his competitors copying his every move. This just pushed him to take it a step further.

The lesson learned from stories like these are simple…stay current! It’s important to progress with the changing times and not find yourselves stuck in old ways. Implementing a new marketing strategy will enable you to refine what no longer works for your company. Out with the old and in with the new.

Research what competitors are doing and don’t just copy them, improve on their approach. Being proactive and creative will land you one step ahead of the game and current in today’s constantly changing and competitive business world.

Many new strategies are being devised as tools such as social networking begin to come to the forefront. Competitors are taking advantage of these sites so it is vital that you do too. Email marketing has emerged has a top technique as well. With the internet becoming the primary source for contact, it only seems natural to use it to your benefit.

Another process that many may be unaware of is search engine optimization (SEO). This technique is used to optimize your website and be sure it receives the amount of attention it deserves. Netwave Interactive actively uses all of these methods and more to ensure its clients achieve top positioning in their industry.

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Have you ever really stopped to think about that saying, “the customer is always right?” It makes sense. The customer knows what they are looking for and if you can’t supply it, they can take their business elsewhere.

But what if you could deliver exactly what every potential consumer asked of you? What if you stopped thinking about what you felt like supplying and began to listen to what the customers were demanding?

Incorporating this way of thinking into your business could make all the difference. Don’t sell TO your customer, sell FOR them. It’s not always about who can offer the best price or has the best reputation to back them It’s about being the best fit for the customer.

When you take a step back to look at the big picture, you may find that you have been too busy promoting what you will do and forgetting to promote what you can do. Center your campaign around the customer, after all, they are the reason you profit.

By following a few simple Dos and Don’ts, success will be in your future.

-         Don’t get caught up in your business’s personal benefits

-         Do think about your customers’ benefits

-         Don’t turn away business simply because it’s not what you usually do

-         Do see if you can adapt to your customers’ needs

-         Don’t hold on to old marketing materials that simply push your services

-         Do update your materials to speak to your customer

When a customer knows you care, they will be more willing to use your services. For example, a website can be the first impression on a potential consumer. If they visit your site and its all about you, chances are they will be turned off. Update your site so that it listens to the customer. Make it more inviting and welcoming for a customer to further inquire about their specific needs.

When in the business world, it’s important to keep in mind that age-old saying, “the customer is always right.” Now, rather than just saying it, you will be able to put it into action.

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By now you’ve probably heard how important it is to join the social networks. Your competitors are members…why not join and see what all the fuss is about? Great! You’re on the right track. The trick, however, is what you do after that initial registration.

The common mistake is to join the site, make your page look informative and appealing to the eye and then just forget about it. After all, you’ve done your job and your information is now accessible through that website. What many fail to take into consideration is how many members each social networking site has and that current members are constantly being pushed to the back burner to make room for new ones.

Don’t panic…I have just the trick to make sure this doesn’t happen to you. Update! By continuously updating your information and engaging in conversations, your presence in the social community will remain active.

Take Twitter for instance. The sole reason for this network is to create an ongoing conversation with fellow members. Tweeters are updating every second of the day and each new tweet slowly pushes yours down the list until it completely disappears. Had you been tweeting more than once a day, or dare I say week, your name would shine at the top of the recently tweeted list.

Maybe in the beginning you were proactive with your blog or forum; it’s a whole new and exciting world for you. But then, as the days go by, it gets to be an annoying daily task so you forget about it. Having a blog that doesn’t stay current is almost worse than not having one at all! Not committing to your social media makes you lose credibility and presence within the online community.

So what are you waiting for? Get out there and update your social profiles! Stay committed to each and you will begin to see the many possibilities for your business.

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One of the most important things to remember when promoting your company is consistency. Maintaining a steady image in your audience’s mind yields a better chance of them remembering it.

When thinking of a business, a person should be able to associate it with something – or at least that’s what we hope happens. For instance, when you think of Nike, the image that you recall is a giant check. Similarly, the name McDonald’s immediately paints those large golden arches within your mind.

Nowadays, with social media booming, companies have an opportune chance of branding with little to no cost! Utilizing some of the many social networks available such as Twitter, Facebook and LinkedIn, businesses now have numerous outlets to promote their company other than through their own website.

Each site that I have listed, as well as the others out there, allows you to add an image. This is your first step to creating a long lasting impression on your viewers. When a person stumbles upon your logo on Twitter and then the same logo on Facebook and LinkedIn, they will begin to recognize it from the previous source and the logo will linger in their minds.

Staying consistent with your company description, services and contact information is vital, too. Changing things around from one site to the next will only result in confusion. Branding is more than just about logos; every piece of information sent out to your viewers should remain the same.

There is no doubt about it; branding is necessary in the success of your business. But why buy in to so much paid advertising when the same tools are right in front of you…for free! Social networking sites get your name and logo out there in a cost effective manner.  All you need is time and the know-how.

The great thing about these sites is that you can target your exact audience. Companies and individuals are divided into industry-specific and region-specific subgroups allowing you to reach the best audiences for you.

With social media on the rise, and more and more people participating in the movement, it would be in a company’s best interest to utilize these tools to get its name out there. Branding can make all the difference in the success of your business and social media is the most convenient and cost effective way to start!

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